Top 10 Tips for Sellers
There's one thing that's crucial to successfully selling your home or investment property in Wellington: a successful real estate agent.
I'm sharing with you my Top 10 Tips for Sellers so you can choose the right real estate agency and real estate agent - and boost your chances of making a fantastic property sale.
Top 10 Tips for Sellers: what to check for in choosing a real estate agent
1. Choose an agency with significant market share because this is where the buyers will be
Choose a real estate agent who has a high profile, is personable, communicates well, has a tangible understanding of market trends with an ability to turn that to your advantage. Ask the agent to provide you with a list of personal successes and recent referrals from other sellers to help you get an idea of their style, ability and skill.
2. Check for current real estate qualifications
The real estate agency or real estate agent you choose should be an experienced professional real estate salesperson and a current member of the Real Estate Institute of New Zealand.
3. Check for experience
Make sure the real estate agent you select has been selling real estate for a number of years. A top-producing and experienced salesperson will provide you with past examples of their sales and marketing programmes as well as be able to demonstrate corporate profile advertising and marketing material. They should alleviate any concerns that you have when it comes to selling your home or investment property, and they must exude trust and loyalty.
4. Decide if you like their personality
It is very important that you feel confident and at ease with your chosen real estate agent as it will affect your overall selling experience - and your end result. Remember that you need to like them as the person you employ will be spending time in your home, negotiating on your behalf, and communicating almost daily with you.
5. Ask about their marketing and photography experience
A top agent should possess good photography skills or employ a good photographer so ask to see examples of their previous work. There are several successful real estate marketing techniques available, so be sure your real estate agent offers you the full range of options. For instance, Open Homes might not be best suited to you or your situation. Always be sure you get a written marketing satisfaction guarantee and always authorise all photographs and advertisements before they are published.
6. Ask about their negotiating skills
Negotiation is key to securing a premium price. Therefore, it's vital you enquire about your real estate agent's negotiating skills, ethics and success record.
7. Never select a real estate agent on their commission rate alone
The selection of a real estate agent on their commission rate will more than likely result in a substandard performance and sale price. Investing perhaps half a percent more will mean attracting a top agent who can extract thousands, if not tens of thousands, more dollars on the sale price of your home or property because of their expert marketing and skillful negotiating.
8. Get guidelines for improving your home or property
The first impression of your home is everything to buyers, so the presentation of your home is a key component to a successful sale. Make sure your agent can advise you on simple yet effective ways to add value and increase the saleability of your home or property. What you spend on improvements may not necessarily result in a direct profit - an experienced real estate salesperson should be able to advise you as to what improvements are likely to be rewarded.
9. Beware of inflated appraisals
You will most likely have a fair idea of your property's value. Be cautious of agents who quote excessively high figures in their price estimation - this could be a sign of inexperience or dishonesty to secure your signature on their listing form.
10. Enquire about the Marketing Method
In today's real estate market there are several proven systems to marketing your home successfully. Choose an agent experienced in all techniques and be cautious of those who rely on only one.
Follow these tips and take time and care in choosing the right real estate agency or agent for you - and you'll amplify your chances of making a truly great property sale in Wellington.
For all enquiries contact Halina any time.
© Copyright 2006 Halina Kuchciak & John Reyna. All Rights Reserved.
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